Fusion of Handmade Tradition and Fishing Innovation - Genuine Japanese Quality

Since its foundation over 30 years ago, craft center Bluing Hearts has remained committed to epitomize the finest of genuine Japanese Handmade Quality. Following this principle even as majority of companies started to compromise and look for cheap labor overseas, Bluing Hearts did not give up on the initial concept of making products of the highest quality domestically in Japan.


Representing the finest in the Bluing Hearts range is the Sea Falcon brand. Sea Falcon products are produced with innovative materials and manufacturing methods to deliver original products to the world of lure fishing. Based in Hamamatsu, Japan, under the concept of ‘Total Package’ of combining the whole production under one roof, Sea Falcon is able to offer products of supreme quality each with its own identity. 

Every Sea Falcon lure is based on a hand-carved original by CEO and Chief Designer, Tetsuya Itou, one of Japan's foremost lure designers. The commitment to the highest level of quality, confidence in the Japanese artisanship and attention to detail embodied by the handmade tradition has been a core concept and continues to create a distinct character for the company. Highly regarded on the Japanese market and beyond, Sea Falcon has been active in the field of OEM and supplied products to over 100 companies over its long history.